Portfolio Caroline Gacii
Integrated Marketing Communications
IMC is defined as an approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.
As defined by the American Association of Advertising Agencies, integrated marketing communications " ... recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact."
Project - To create an Integrated Marketing Communications Plan for an organization of choice, including drawing up budgets and implementation plan
Global Communication
Communication systems are rarely national or regional but have a global genesis. Global Communication captures underlying historical trends of global communication, attempts to theorize global communication, the globalization of media industries, its impact on the world economy, politics and culture as well as the implications of new technologies for communication now and in the future. It is also the ability to provide and access information across cultures which is done through speaking, listening or reading and writing and therefore an important area of study in communication studies.
